In this webinar, recorded on Wednesday 20 May 2020, you will learn more about the Bachelor Program as well as the admission process. The session is co-presented by our Program Manager, Audrey Reynaud, and our Global Enrolment Services Director, Nirwarshi Thiemert. Go directly to the section that interests you: 0:00 Start 2:04 Introduction to the Program 3:45 Progressive Learning 5:45 A 3.5 Year Program 11:31 3 Specializations 13:42 Study in up to 6 Locations 14:49 Our Campuses 22:51 Our Students in Figures 24:40 Entry Requirements 26:49 Application Process 29:54 Interview Selection Criteria 31:08 Q&A Interested in studying at Glion? Simply share your details here: https://bit.ly/3i40lih and one of our dedicated Education Counselors will be in touch. See more videos like this on our Bachelor Webinars Playlist: https://bit.ly/2Zf6Q9k Follow Glion: * Facebook: http://ms.spr.ly/6050TTai4 * Twitter: http://ms.spr.ly/6051TTaif * Instagram: http://ms.spr.ly/6052TTaiA * LinkedIn: http://ms.spr.ly/6053TTai7

In this webinar, recorded on Wednesday 27 May 2020, you will discover our Bachelor program and the diversity of career opportunities that come with it. With 3 different specializations available, many industries will be accessible to you. From luxury brands to hotel development, finance and event management. This webinar was led by Jacquie Lutz, Head of Career & Internship, supported by Barbara Miller, Academic Dean; Astrid Segmar, Career & Internship Manager; and current students. Go directly to the section that interests you: 0:00 Start 2:21 Introduction to the Bachelor Program 4:43 Introduction to Progressive Learning 10:02 A 3.5 Year Program 14:02 Study up to 6 Locations 17:11 Career & Internship Team 24:49 Career & Internship Portal 28:05 International Experience 28:35 Internship Facts 31:29 Internship Examples 39:00 Top Recruiters 40:22 Employment Facts 41:31 First Job Examples 51:02 Alumni Network 55:44 Q&A Interested in studying at Glion? Simply share your details here: https://bit.ly/3i40lih and one of our dedicated Education Counselors will be in touch. See more videos like this on our Bachelor Webinars Playlist: https://bit.ly/2Zf6Q9k Follow Glion: * Facebook: http://ms.spr.ly/6050TTai4 * Twitter: http://ms.spr.ly/6051TTaif * Instagram: http://ms.spr.ly/6052TTaiA * LinkedIn: http://ms.spr.ly/6053TTai7

Led by Kevin Nosten, Head of Student Affairs, supported by students from our different campuses, this webinar, recorded on Tuesday 26 May 2020, will give you a sneak peek of what it’s like to be a Glion student. Go directly to the section that interests you: 0:00 Start 3:02 Our Campuses 5:22 Our Students in Figures 6:00 Glion Ambassador Program 9:27 Student Government Association and Committees 16:00 Glion Campus Accommodation 17:45 Bulle Campus Accommodation 19:34 Excursions offered by our Swiss Campuses 22:02 Sports Facilities offered by our Swiss Campuses 26:20 London Campus Accommodation 28:23 Our Neighbourhood – Southwest London 30:28 Facilities offered by the University of Roehampton 34:23 Student Events 43:52 Q&A Interested in studying at Glion? Simply share your details here: https://bit.ly/3i40lih and one of our dedicated Education Counselors will be in touch. See more videos like this on our Bachelor Webinars Playlist: https://bit.ly/2Zf6Q9k Follow Glion: * Facebook: http://ms.spr.ly/6050TTai4 * Twitter: http://ms.spr.ly/6051TTaif * Instagram: http://ms.spr.ly/6052TTaiA * LinkedIn: http://ms.spr.ly/6053TTai7

Head of Specialization Luxury Marketing & Brand Management in Hospitality, Dr Barbara Czyzewska, introduces the Luxury Brand Strategy Specialization. As part of our Bachelor Program, in this specialization, you will learn the design, marketing and business skills you’ll need to successfully manage luxury brands. Find more about our Bachelor program here https://bit.ly/3r2FErA See more videos like this on our Glioncast YouTube channel: https://bit.ly/2BNftAl Follow Glion: - Facebook: https://bit.ly/3gznfMY - Twitter: https://bit.ly/3gC6CR1 - Instagram: https://bit.ly/3iBuqGd - LinkedIn: https://bit.ly/2VUwjEq Interested in studying at Glion? Simply share your details here: https://bit.ly/3p3TacF and one of our dedicated Education Counselors will be in touch. My name is Barbara Czyzewska, here at Glion Institute of Higher Education I serve as head of specialization in Luxury brand strategy. This specialization prepares our students for services and goods in a wider luxury sector. This specialization lasts 12 weeks in total and includes 5 topics. We start by analyzing the economics of luxury. Here, we introduce the topic of luxury in a general and sociological term. In topic 2, we introduce our students to brand identity. Here, in this topic, we prepare our students for looking analytically at the brands and actually introducing marketing strategies that will maintain strong and long-lasting luxury brands. Topic 3 looks at marketing and marketing communication very specifically for luxury brands. Here we adapt some of the classic models of marketing to enhance the image, to maintain the luxury brand with a very strong heritage. The fourth topic of specialization looks specifically at service excellence. This is what differentiates luxury from premium. Exceptional service, attention to detail, and that relationship with the customer. The last topic of specialization prepares our students for the modern customer. And what do these customers want? They want to live exceptional experiences. Specialization in luxury opens the doors to many different sectors. It’s retail, it’s widely understood services. Generally speaking, wherever you have contact with a customer, you need these extraordinary skills. I came to the school, to learn more about luxury. To be more in-depth about it, to gain a completely different knowledge regarding this topic. Through this course, I was able to learn to interpret luxury, not just as something that is specifically like a product or something that is materialistic. Luxury can be anything. It can be a dream, it could be an experience. And this is one thing that we’ve also learned a lot in luxury, how these brands formulate the so-called dream equation. Every year, our students participate in a field trip. In the past, we have been for example in Milan, where our students had the opportunity to visit some of the most luxurious hotels as well as some of the luxury boutiques. Students really enjoyed this element of specialization, because they get to see how luxury is delivered in real-life scenarios. In Milan, we were given different choices to see which hotels we want to visit. For me personally, I had the chance to visit Principe di Savoia, the Excelsior in Milan, the Armani Hotel in Milan, and Park Hyatt. And I think this was a really great experience in terms of getting to see how different each of these 5 stars hotels are to one another. On your BBA program, you get to understand the concept of luxury, you get to understand the customers who engage in luxury. How do we create the luxury brand and how do we use marketing communication to maintain the identity of that brand? You have then, the unique opportunity to progress to the Master’s degree, where you will study luxury, on a much more analytical level. Studying luxury brand strategy gives you a very competitive edge and a step forward in your future career. If you are still hesitating about which specialization you should take, please don’t hesitate to reach out to me directly. I will be very happy to discuss your future. #LuxurySpecialization #HospitalityManagement #Bachelors #BestHospitalitySchool #Switzerland